The Opportunity
Those who study marketing know that it takes more than a single exposure to a brand
to develop an impression. That is why running the same ad in a single magazine over
multiple issues makes sense. It is not just to catch the eye of the reader who missed
the previous issue. It takes multiple exposures to send the message home to the reader.
You can multiply the multiple-exposure effect by sending the same brand message in
several formats. The human brain is tireless in making connections. A brand
observed on a t-shirt will be tied to the same brand seen in a magazine advertisement.
That connection will last long beyond the single-format exposure.
Because of our own experience with advertising, we wanted to offer our sponsors a
multi-faceted opportunity that would allow them to customize their approach to our
unique market. Furthermore, this allows sponsors to identify a budget that works
most effectively for them. To that end, we have opportunities that go far beyond
the average race team sponsorship.
The Car Multiple levels of opportunity exist here. A primary sponsorship
bonds the brand as a partner of the racing effort. The brand is incorporated into
the graphics package of the car in such a way that it is the first thing that is
observed. Furthermore, the primary sponsor gets mention with the name of the car
at every opportunity, by announcers, writers, and race team members. “The
EP Miata completely dominated that race!”
Still, it is not necessary to be the primary sponsor to still find outstanding
value in building brand with the car. Other sponsors will be included as well,
and will be highly visible both on-track and off. Because of the exquisite show
car quality of the EPMiata, being viewed on the track will not suffice. Buyers
will make the effort to see this beautiful car up close, where the brand will hit
home with the impact expected from a car this beautiful.
Shows The EPMiata.com race car is available to assist in merchandizing at key car and
trade shows. Currently scheduled for the Performance Racing Industry (PRI) trade
show in Orlando, Florida in December 2008, the car is available for future PRI,
Specialty Equipment Marketing Association (SEMA), and other noteworthy events.
One can imagine the draw and impact of this car in the booth at one of these
shows, and the EPMiata team is available to assist with marketing your product
to the public.
The Website One of the greatest successes of Cyberspace Automotive
Performance has been it's focus on niche websites. Websites that focus tightly
on a single subject are interpreted as being experts in that subject. To that
end, we have created a website of singular focus: EPMiata.Com. As this website
grows and expands with rich knowledge on the construction of an E-Production
Miata, thousands of Miata and production racing aficionados will not only flock
to the site but will link back to the site, further multiplying its authenticity.
Central to the EPMiata.Com website will be our sponsor information. We will not
only link back to the sponsor's own website, lending our authenticity to that
website, but will also promote and sell the sponsor's products from the website.
Special editorial content will be devoted to discussing best practices involving
the utilization of the sponsor's products in racing.
Tee-Shirts One thing that race fans can't resist is a nice tee-shirt.
The EPMiata team has partnered with F5Concepts.Com to design and produce a beautiful
full-color tee-shirt. The back will be custom artwork featuring the EPMiata.Com car.
The front side is reserved for our sponsors, and will have the sponsor's brand in full
color.
Having a Tee-Shirt is great, but here's the genius of our plan: We're going to give
them away. At races and other events they will be given out free. We will include
them free with products purchased on the EPMiata.Comstore. Finally, we will mail
them postage-paid to anyone who requests them. Why would we do that? Because
the cost of these shirts in volume is low enough that it will allow us to cover
our market with the EPMiata.Com logo--and your brand. The return on investment
will be measurable.
Magazine Advertising Cyberspace Automotive Performance has featured a
full-page, 4-color advertisement in select Source Interlink Media publications
for years. We are currently scheduled to run in Modified Magazine, as
well as the wildly popular new Project Car magazine through 2009. For sponsors
who qualify we will feature their product in this beautiful ad, which will
feature the EPMiata.Com car.
Editorial Coverage With a car as incredible as our EPMiata.com racecar,
there is no doubt that editorial coverage will follow. While advertising is
great, nothing beats the impact of editorial content on television and in
magazines, including full-color on-track and off-track photography. This lends
credibility to the entire program: The EPMiata.Com racing program, its sponsors,
and their brands. Readers who want to know more will visit the website.
EPMiata.com has already been approached by one of the leading periodicals in the
sportscar racing industry to do a feature article on the car. Publishing industry
protocol prevents us from mentioning the name of the magazine before the article
is actually published. However, they have honored our request to delay their
coverage for one reason: our sponsors! We want to wait until our sponsors
are on board (and are properly included in the graphics of the car) before we
allow the article to be prepared and published. We can't hold them off too
much longer before we risk losing this opportunity.
The Trailer How much do you think it would be worth to put your brand
on a billboard on one of the nation's major interstate highways? Sponsors who
chose this option will have exactly that opportunity. The enclosed trailer
that we use to move the EPMiata.Com car to and from events around the nation
is a rolling billboard that attracts attention when other billboards have been
tuned out.
A wrap, featuring a full-color photograph of the car and our sponsor's brands
will be on both sides of the trailer as well as the rear. This 20'-long trailer
will also be prominently displayed at the track. At no additional cost we will
also affix participating sponsors' brands to our canopy for a coordinated display.
At the sponsor's request we will provide product literature at the track-side
setup.
Sponsorship Packages
As mentioned above, our sponsorship program allows for a great deal of customization to meet the branding requirements as well as the budget of any sponsor. Below are a few packages we are offering to select sponsors who have assisted us to date in our development of the EPMiata.Com race car. These are just suggestions and can be customized to meet your specific requirements.
Premier Sponsor
Includes:
- Title (Primary) sponsorship artwork on the EPMiata.Com car (including design, wrap printing, application, and maintenance costs) for one full race year.
- Use of both the EPMiata.Com car and team at the 2009 PRI Show in Orlando Florida (including mileage, setup, maintenance, and removal of car as well as 48 show hours of marketing representation)
- Your brand and link in the EPMiata.Com sponsor section. Additionally, one editorial article about your product of choice (including copywriting, photography, and web design) for one full year
- Your brand and product image in the 1-page, full-color advertisement placed by Cyberspace Automotive Performance in both SportCompact Car and Project Car magazines for one year (including artwork and approximately 1/3 of the space allotted to sponsors)
- Your brand on 1000 EPMiata.Com tee-shirts (including artwork, printing, and special placement fee)
- Your brand on both sides and rear of the EPMiata.com enclosed trailer, as well as the EPMiata.com racecar canopy (including artwork and application)
- Special mention in all editorial content provided by magazine and television coverage. Mention of your brand in conjunction with every discussion of the EPMiata.com race car.
Package Value: $45.757.33
Price to Selected Sponsors: Contact Us
Special Sponsor
Includes:
- Significant sponsorship artwork on the EPMiata.Com car (including design, wrap printing, application, and maintenance costs) for one full race year.
- Your brand and link in the EPMiata.Com sponsor section. Additionally, one editorial article about your product of choice (including copywriting, photography, and web design) for one full year
- Your brand and product image in the 1-page, full-color advertisement placed by Cyberspace Automotive Performance in both SportCompact Car and Project Car magazines for one year (including artwork and approximately 1/6 of the space allotted to sponsors)
- Your brand on 1000 EPMiata.Com tee-shirts (including artwork, printing, and special placement fee)
- Your brand on both sides and rear of the EPMiata.com enclosed trailer, as well as the EPMiata.com racecar canopy (including artwork and application)
- Potential mention in editorial content provided by magazine and television coverage.
Package Value: $21,756.70
Price to Selected Sponsors: Contact Us
Valued Sponsor
Includes:
- Brand included in artwork on the EPMiata.Com car (including design, wrap printing, application, and maintenance costs) for one full race year.
- Your brand and link in the EPMiata.Com sponsor section. Additionally, one editorial article about your product of choice (including copywriting, photography, and web design) for one full year
- Your brand and product image in the 1-page, full-color advertisement placed by Cyberspace Automotive Performance in both SportCompact Car and Project Car magazines for one year (including artwork and approximately 1/12 of the space allotted to sponsors)
- Your brand on 500 EPMiata.Com tee-shirts (including artwork, printing, and special placement fee)
- Your brand on both sides and rear of the EPMiata.com enclosed trailer, as well as the EPMiata.com racecar canopy (including artwork and application)
- Potential mention in editorial content provided by magazine and television coverage.
Package Value: $12,233,30
Price to Selected Sponsors: Contact Us
Thanks for sticking through all of this information. The ball is in your court now.
Ready to make an impact on the market with your brand? Don't delay.
Contact us now. We only have limited opportunities, but
would be excited about talking to you about meeting your branding requirements in this
dynamic market.